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Higgins Beach Marketing LLC

Nick Davala

nick@higginsbeachmarketing.com

 

Member profile details

First name
Nick
Last name
Davala
Organization
Higgins Beach Marketing LLC
Phone
2074005951
 

Contact data

Address
80 Winding Way
City
Portland
State
ME
Postal code
04102
Job title
President
 

More Information for your Member Profile

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Specialties - Please choose categories that describe your practice.
  • Management Consulting
  • Marketing & Sales
What search terms would someone use to find your business?
Fractional Sales and Marketing, Sales Consultant, Marketing Consultant, Demand Generation, Lead Generation, Account Based Marketing, Artificial Intelligence, Strategic Marketing, Tactical Marketing, Go-To-Market Strategy, Integrated Marketing, Strategic Accounts, Sales, Marketing
Company Description
At Higgins Beach Marketing LLC, we specialize in providing tailored consulting services to B2B Small/Mid sized-companies. With over 20 years of experience spanning technical expertise, marketing strategy, and sales leadership, we empower organizations to drive growth, improve commercial capability, and navigate complex market landscapes.​

Our services include:​

Market Strategy & Expansion: We help businesses identify growth opportunities, develop go-to-market strategies, and expand market share in competitive environments.

Sales & Marketing Alignment: By bridging the gap between sales and marketing teams, we create cohesive strategies that accelerate revenue growth and enhance client engagement.

Product Commercialization: Leveraging deep technical knowledge, we guide companies through the process of translating scientific innovations into successful market-ready products.

Whether you’re launching a new product, optimizing existing operations, or seeking to strengthen your market position, Higgins Beach Marketing LLC delivers actionable strategies tailored to your unique challenges. Let us help you turn complexity into opportunity and drive measurable success.
Services
Fractional Commercial Leadership & Enablement. We provide a wealth of experience across sales, marketing, and technical product development to provide organizations with strategic commercial leadership on a flexible basis. We have a track record of building and leading teams, aligning sales and marketing functions, and driving sustainable growth through data-driven decision-making.

Go-to-Market Strategy & Integrated Campaigns. Specialists in designing and executing go-to-market (GTM) strategies and integrated sales and marketing campaigns. Our approach includes ICP development, customer journey mapping, organic/paid strategy builds, demand generation, and digital automation to maximize outreach and conversion.

Account Based Marketing (ABM), Channel & Key Account Growth Programs. Comprehensive support for organizations expanding through account based marketing (ABM), channel partner development and strategic account management. We have expertise in identifying, onboarding, and enabling customized campaigns, building partnerships, and executing targeted expansion strategies.
Experience
With over 15 years of hands-on B2B experience spanning diagnostics, life sciences, and services, our team brings a uniquely well-rounded perspective to every engagement. We have successfully led cross-functional initiatives, enabled & mentored sales teams, and developed go-to-market strategies that deliver results in complex B2B environments. Our backgrounds include direct sales, marketing leadership, and technical product development, allowing us to approach challenges from multiple angles and deliver solutions tailored to the needs of business-to-business organizations.

We don’t just advise—we embed with your team, roll up our sleeves, and implement proven management tools that drive real change. Through training, process optimization, and the introduction of scalable tools (including CRM, Martech, and AI-driven content and automation platforms), we ensure your sales and marketing teams are equipped to adapt, grow, and outperform the competition. We optimize playbooks and CRM systems to ensure focus on the most promising opportunities, and introduce automation platforms that enable efficient, multi-channel prospecting, freeing up your team’s time for high-value engagement. In one recent project, this approach led to a robust pipeline of qualified opportunities with over 50 target companies in a short 6-month timeframe.
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