Personal Marketing, Part II
In June the program focus covered business marketing applications using LinkedIn. In July that marketing lens continues with marketing efforts outside of social media - Personal Branding, Target Market, and Value Proposition.
What aspects of Personal Branding are most important? Do you have a well defined Personal Brand? How do you control/sculpt/create the feeling that people have when they hear or see your name?
Target Market - do you need? How do you find? Is your chosen market viable?
How is a Value Proposition different from an Elevator Speech? or from a Unique Selling Proposition?
This program will explore these areas from the external perspective and the internal perspective. Human development experts Denise Martin and Bob Keteyian will discuss each area, with Denise outlining interactions and effects on others and Bob covering important intrapersonal effects.
During this mini-workshop format, exercises will help attendees apply the material to themselves personally, with expanded exercises during the optional Round Table segment timeframe.
Bob Keteyian, Principal at Interpersonal Communication Consulting.
Interpersonal Communication Consulting designs and implements services to address the complex human relationship needs in businesses and organizations,using specific evaluation tools to identify interpersonal strengths and challenges, and create durable solutions. Bob teaches individuals and organizations how to develop good communication practices in the workplace through team development, aligning leadership and communication styles, and helping people have important and difficult conversations.
Learn more at www.RobertKeteyian.com
Denise Martin, Founder of You Simply Better
You Simply Better offers business seminars/workshops, courses and coaching programs on all aspects of external interactive communication - written, spoken (phone), body language, confidence, public speaking, customer service. The SMART Writing program enhances language on website pages, headlines, body content, brochures, and sales pages.
For more information www.YouSimplyBetter.com
Takes place from 9:45-10:30 following the regular meeting and is optional
In lieu of a RoundTable this month, the usual RoundTable time segment will be devoted to additional hands-on exercises, putting into practice more concretely the material covered in the main program. Staying for this additional piece will help you to implement the principles, with two available tracks: Creating/Redefining Your Own Value Proposition, or Exploring Your Personal Inventory Tool.
The ACE regular meeting has networking, a buffet breakfast and a speaker. Guests are welcome.
Registrations are required by July 13, 2015. If you want to be included on the registration list at the meeting then you need to register by the due date.
You can pay online by credit card (Visa, MasterCard or Discover NOT AMERICAN EXPRESS!) or mail a check to:
110 Marginal Way #142
Portland ME 04101
If you are mailing a check, please register here so the system can track the registrants for us. Thanks!
Members: the $22 fee only works if you pay in advance. At the door, it is $28.
Cancellation - the meeting will be cancelled if Portland Schools are cancelled.