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ACE Meeting: Storytelling in Sales

  • November 19, 2021
  • 9:00 AM - 10:30 AM
  • Online via Zoom


  • ACE Members registration
  • This option is for a Prospective ACE member or someone that would just like to attend a particular meeting as a Guest. All are welcome!
  • Institute for Family Owned Business members

Registration is closed

  How to harness the power of storytelling to

more effectively engage, persuade and inspire when selling.

Presented by: Roger Jones

This fun interactive event will show you how to unleash your inner storyteller so that your prospects can resonate with you, respect you and are inspired to work with you. Did you know those who use the right story, at the right time in the right way can increase sales conversions by 2 to 3 times! We’ll explore:

  • Why stories are so effective in sales 

  • Ingredients of a great story 

  • The main types of sales stories you must master and when you use them 

  • Do’s and don’t of storytelling 

Outcome of the session will be that you’ll feel comfortable and confident telling stories to achieve business results.

About the Speaker:

Roger E Jones is the expert firms go to, to become master storytellers to accelerate sales growth & scale their business. He's conducted business in over 40 countries and lived in 4. Roger thrives working with smaller growth focused firms. An INSEAD alum and former tech CMO, Roger’s is also a Harvard Business Review and INSEAD Knowledge contributor.

For more info visit:

The Facts...


This meeting will be held live via Zoom and is free. Please register so we can send you the Zoom information.

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