Competitive advantage comes from many places beyond simply the product and/or service.  So below I have outlined 14 possibilities for advantage. They are supported by considerable data, research and experience - with the sources noted in a bibliography. Sources of competitive advantage lie all along the value chain..
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By Tove Rasmussen, Business Growth Advisor & President, Partners Creating Wealth
1-207-409-7576
www.PartnersCreatingWealth.com